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Deanne

The half-life of the Yellow Pages

by Deanne · Dec 15, 2007

or how I have x-ray vision and can see into all the buildings nearby and witness the very same slow death of the Yellow Pages as I can see here:

I don’t know the exact number of tenants, but there are 12 suites in this building. I took one of the yellow pages, primarily just to make sure our listing is correct. So, roughly calculated, that means 1/2 of the suites bothered to pick up the yellow pages this year. I’m not sure of the average age of the tenants either, but I believe it goes up by floor 🙂 At any rate, there are people in university and there are folks who are getting grey hair, mentioning no names.

If we’re still in this building next year, I predict that given the half-life of the yellow pages , these books might not even make it into the lobby…

Filed Under: Techieness Tagged With: advertising, yellow pages

And the survey says…

by Deanne · Oct 18, 2007

I am .00088% of the web design population. Ok, I might be exaggerating in that extrapolation. But not by much. A few months back I particpated in Alistapart’s Web Design Survey. Just released, it reveals what I have long suspected from all the blogs in that sphere that I read. Most of the players are men.

Why is my percentage .00088? I am

  • a) female
  • b) from Canada
  • c) have a master’s degree
  • d) of mixed race….

the list goes on. I think that pretty much means I’m in the minority. Quelle surprise! [not mentioned, but e) bilingual:) ]

Girls, where are you?

Filed Under: Design

Disillusionment # 1 with blogging

by Deanne · Oct 16, 2007

was: Temporary>>font style change?
I hope. Text for site appears to be amost all bold now, in FF at least.Just figured it out. When you cut and paste from stickies, it must copy and paste the embedded (or imagined?) HTML tags, ugh. Which, in an extreme fashion, bloats up the page, and seems to have added in an unclosed strong tag. My first disillusionment with blogging.

Note to self: Consider adding disillusionment category, but then remember the whole Law of attraction thing and cop out. Also, need to custom theme css, and update for tags.

Filed Under: Bloggin'

googlemaps vs mapquest – smooches

by Deanne · Oct 16, 2007

Google maps vs MapQuest – which one wins the newly invented smooch of the week?

Google Pros

  • more fluid
  • cleaner, sparser look :: so easier to read

Google cons

  • left hand menu a waste of space – but nice to have breathing room

Mapquest pros

  • close up view is nice + clear
  • send to cell link*

Mapquest cons

  • cluttered up with ads, moving ones most irritating graphics too busy :: harder to read
  • colours are clunky

Functionally, they offer similar features, but googlemaps has the additional option of a general overview map in lower right-hand corner – whereas the Mapquest options feel like ads. One positive exception – they have a “send to cell” link, and that might be how you’re searching for a place while driving. (*you, being a conscientious driver, are, of course, pulled over to the side of the road, or stopping in for a cup of joe, while calmly figuring out where you are.)

Recommendation: Unless the “send to cell” feature is an over-arching must have feature for you, googlemaps are still a girl’s best friend.

smooches

Filed Under: Design

ie6 is here to stay, warts and all

by Deanne · Oct 12, 2007

“Now, you may think IE6 obviously makes browsing the Internet suck because it doesn’t have tabs and tends to implement CSS and JavaScript poorly. But that’s because if you’re reading this site, you’re probably a designer or developer. Remember: ugly, buggy and slow aren’t enough to make users think it sucks enough to switch (think MySpace and Windows). In hindsight, the best thing to happen to Firefox was probably the rise of file sharing networks, spyware and pop-ups. Basically, everything that made the web suck. Everything that made the web a safer place to browse, made Firefox less relevant and quelled the urgency that made an alternative to IE6 a necessity.” From ParticleTree

This was written a few months ago, but no doubt, still applies. I had to laugh out loud when I read this. I have been in this business long enough to remember the halycon days of Netscape 4, and then it’s subsequent fall from grace, and now it’s like a bad echo from some embarrasing incident in college where you found out someone posted the evidence on Facebook – ie6 is here to stay. As opposed to the Netscape 4 days (shudder), I no longer worry so much about how awful something looks in ie6. Why is this? Am I arrogant beyond belief, or stunned, willfully ignoring the 30/35/40/55 % share it still holds?

Nonsense.

  • What I do know is this:
    Our clients are a) educated and b) not part of huge institutions where the cost of updating computers is too heavy
  • ie7 has been out for about a year now (looks like almost exactly a year as per ms site)
  • the problems with ie6 that we have are decorative, not functional. ie (pun intended): it may be that something floats a little too far to the left or right, capriciously; it may be that a menu isn’t aligned perfectly; it may be that the line-height is off.
  • but generally speaking, when using css standards and fairly straightforward layout, the problems with ie6 are that it doesn’t display things like a magazine (ie: print) layout would. It dares to digress from our orders. Shame!
  • whereas, back in the Netscape4 days (further shuddering), whole pages of text could disappear, or text could be wrangled beyond belief, and that, friends, was a problem.

So, if you’re using ie6, have no fear. You can still see everything we design, even if it occasionally looks a little off. If you want, you can pay us more, and we can hack away until those charming hiccups disappear. Until then, we’ll look forward to ie8?

Filed Under: Design

Billboard – The Yellow Pages solider on

by Deanne · Oct 10, 2007

Noticed. Around 4th & Granville. Billboard with yellow pages advertisement, with their (new?) slogan “The Find Engine”, using the good old two fingers walking. Clever nostalgic hit, or pathetic attempt to claw back some of the market share? Also noticed: no use of any url.

Filed Under: Design Tagged With: advertising, billboards, yellow pages

9 years old

by Deanne · Sep 28, 2007

Google had a birthday yesterday – it’s 9th – this is really hard to believe. We were there, back in the day, testing out google beta. Now google is virtually an empire. Or is that an oxymoron?

Filed Under: Techieness

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