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The half-life of the Yellow Pages

by Deanne · Dec 15, 2007

or how I have x-ray vision and can see into all the buildings nearby and witness the very same slow death of the Yellow Pages as I can see here:

I don’t know the exact number of tenants, but there are 12 suites in this building. I took one of the yellow pages, primarily just to make sure our listing is correct. So, roughly calculated, that means 1/2 of the suites bothered to pick up the yellow pages this year. I’m not sure of the average age of the tenants either, but I believe it goes up by floor 🙂 At any rate, there are people in university and there are folks who are getting grey hair, mentioning no names.

If we’re still in this building next year, I predict that given the half-life of the yellow pages , these books might not even make it into the lobby…

Filed Under: Techieness Tagged With: advertising, yellow pages

Billboard – The Yellow Pages solider on

by Deanne · Oct 10, 2007

Noticed. Around 4th & Granville. Billboard with yellow pages advertisement, with their (new?) slogan “The Find Engine”, using the good old two fingers walking. Clever nostalgic hit, or pathetic attempt to claw back some of the market share? Also noticed: no use of any url.

Filed Under: Design Tagged With: advertising, billboards, yellow pages

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