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The half-life of the Yellow Pages

by Deanne · Dec 15, 2007

or how I have x-ray vision and can see into all the buildings nearby and witness the very same slow death of the Yellow Pages as I can see here:

I don’t know the exact number of tenants, but there are 12 suites in this building. I took one of the yellow pages, primarily just to make sure our listing is correct. So, roughly calculated, that means 1/2 of the suites bothered to pick up the yellow pages this year. I’m not sure of the average age of the tenants either, but I believe it goes up by floor 🙂 At any rate, there are people in university and there are folks who are getting grey hair, mentioning no names.

If we’re still in this building next year, I predict that given the half-life of the yellow pages , these books might not even make it into the lobby…

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Filed Under: Techieness Tagged With: advertising, yellow pages

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